Kongo presents its new logo and corporate image
The leading company in the manufacture of products for dogs and cats reinforces its brand identity with a new image

In the quest to communicate the values that guide Kongo throughout its family of products, the brand presented its new logo and graphic identity. The lines of the brand today form a more neat and simple silhouette, focusing its design on a more natural and refined style, such as its food.

With a total rebranding in its packagings and graphics, Kongo's new visual identity was the result of a series of market research and multiple consumer opinions. In this way, it bets on a more distinguished and professional image that transmits the differential attributes of the food and the values of the company: 100% natural elaboration, without artificial colors or flavors, and an improvement in the quality of life of dogs and cats.

Marcos Giordano, Marketing Manager of the brand, said: We developed this change to convey that the most important thing for us is to take care of the animals that are part of our family. Kongo is a product formulated entirely with natural products and it is the right time to make sure that it is visible to all our consumers. Through our new visual identity, we seek to position ourselves as the best option of the segment in its price-benefit ratio.

In this way, including the endorsement of Baires in the front of all their bags, the Kongo brand launches its new branding proposal and stomps with its offer of food for dogs, cats and its premium line.