Baires presented Old Prince Novel Proteins
THE COMPANY ANNOUNCED THE COMING TO THE MARKET OF A NEW LINE OF BALANCED FOODS FOR DOGS AND CATS WITH 100% NATURAL INGREDIENTS, 0% SOY AND 0% TACC.

Baires presented the line with which it seeks to reinforce its position in the most specialized and demanding segments of the national market: the new line of Old Prince developed based on novel proteins.
In an event held in the Autonomous City of Buenos Aires and before the representatives of more than 200 points of sale of the Autonomous City of Buenos Aires and the GBA, they highlighted that the new line Old Prince Proteins Novelles "is suitable for all pets, since it provides optimal nutrition with a correct balance between the level, quality and origin of the proteins. And they added: It has 100% natural ingredients. In addition, it has proteins of unconventional origin that minimize the chances of food and skin allergies. With 0% soy and 0% TACC, it is available in the versions of Lamb and brown rice and Pork and natural legumes. Gabriel Berazategui, president of the firm, highlighted: we want to add more and more value to our products. Market segmentation is increasing and the consumer is more demanding. To improve your shopping experience, we are going to incorporate new lines and new segments that have already been developed in other parts of the world and do not yet exist here. This, of the Novel protein is one of them. "
The presence of the referents of veterinary retail at the launch shows the company's commitment to the traditional specialized channel. Marcos Giordano, Marketing manager of the company, explained the strategy to us: those points of sale that manage to combine the digital channel with the physical one are going to have a great opportunity, because for the demanding consumer it is decisive, not just doing a little research , but also have a shopping experience.
The new Old Prince line offers added value through new proteins, that is, unconventional proteins that, due to not having an immune memory, minimize the probability of food and skin allergies. "We already have a product with a clear positioning and that sells well, which is Old Prince," explained Giordano, adding: "Now we reformulate it to perfect it and expand the line of lambs, which is one of our star products, with versions for puppies and small breeds, among others.
Business expectations are high in Baires. Giordano emphasized his confidence in this new line, stressing that "these products are going to bring something different to the health of dogs and cats at a totally affordable price."